Whilst there are a bunch of new companies springing up to get a slice of the DNA kit pie, there’s really only around 5 top reputable companies that have a significant hold on the market. Generally, it’s a good idea to look at online reviews for this kind of service. It’s very possible that smaller companies are making claims that they cannot back up, so it’s good to get a 2nd opinion (or a thousand aggregated 2nd opinions).

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