It’s no secret that with immense pressure from consumers, brands now have an increased duty of care towards their audience. A duty of care that will see them make more informed decisions around their marketing materials, to remain as inclusive as possible, and present themselves as the go-to brand for a diverse range of people using online and offline methods. But which brands are breaking the mould with their marketing activity to support teens?
Read MoreShopping when you have a teenager, especially an opinionated one with you, can be a difficult thing. As an adult you’ve got plenty more patience than they do, and you’ve got items that need buying and you’re not leaving town before you get them! So now’s the time to refine your strategy a little, and get your teenager a little more interested in outgoing tasks like these
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