How To Make Your Entertainment Venue More Customer-Friendly
Customer experience has never been important for business owners. In the age of viral social media posts and reviews, it’s critical to impress every client. If you run a venue, the goal is to ensure everyone enjoys the experience and encourage them to share rave reviews. In this guide, we’ll outline some top tips to make your entertainment venue more customer-friendly.
Prioritise customer service
Customer service is one of the driving forces behind the growing popularity and prevalence of reviews. People are more likely to leave feedback if they’ve experienced outstanding or particularly bad service. Prioritising customer service and support enhances the client experience, sets your business and venue apart from competitors and creates lasting impressions. Simple ways to elevate customer service include providing employee training, introducing customer service policies and offering access to responsive support. You can also go above and beyond the basics by personalising greetings and providing bespoke services.
Cater to changing customer demands, preferences and trends
Trends come and go and customer preferences evolve. If you operate a venue, it’s hugely beneficial to ensure you’re aware of new trends and to cater to your client base. Conducting market research and engaging with your customers can help you learn about trends, monitor competitors and find out what your customers want.
It’s important to focus on your venue and target audience. If you run a private members’ or gentleman’s club, for example, your customers’ preferences may be very different from a family-friendly concert venue in terms of payment options or the merchandise or food and drink options you offer. You can benefit from flexible gentlemen’s club payment processing options to offer your customers a choice, minimise waiting times and enhance security. If you’re not just a cash venue, for example, contactless and digital wallet payments enable customers to pay quickly, safely and securely with minimal hassle. You can also remove the limitations that paying with cash imposes, giving clients more freedom and flexibility.
Use feedback (both positive and negative)
Feedback is incredibly valuable for venue owners and entertainment businesses of all types. Both positive and negative comments and reviews can help you improve the venue, tackle pain points, enhance customer experience and attract new guests, visitors and audiences. It’s a great idea to read reviews regularly and take note of what people like and dislike and ask for suggestions and ideas. Checking reviews of other venues can also be beneficial. You can see what customers rate and get inspiration for updates and new features or experiences.
Add value
There are many reasons why customers may choose one venue over another, including the choice of artists and the line-up, ticket prices, reviews and previous experiences. Low prices can be a draw, but often, adding value is equally enticing. People want to feel like they’re getting a great deal. If you can add value while offering competitive prices, you’ll stand out for the right reasons. Examples include adding a free drink or access to exclusive offers, enjoying seat upgrades or saving money on group bookings or repeat visits.
When you own an entertainment venue, it’s crucial to recognise the importance of customer experience. You may not always get a second chance to impress if customers don’t enjoy their first visit. Tips to make your venue more customer-friendly include prioritising customer service, catering to the needs and preferences of your target audience, using feedback to make improvements and maintain high standards and adding value for customers.